The Whirlpool brand name was primarily attached to washing machines until the late 1940s, when Nineteen Hundred introduced an automatic dryer to compliment its washers. In 1949, the company embarked upon a major campaign to boost the Whirlpool brand name in the United States by using the swirl design with a "W" below it. In 1950 Nineteen Hundred was renamed Whirlpool Corporation. In 1967 the Whirlpool logo changed when the swirl was moved above the brand name. In 1981 the modern Whirlpool logo's ring element was developed and first appeared in 1982.
Today, the Whirlpool brand is the single largest selling brand of consumer appliances in the world.