Americans are riding easy in the saddle thanks to a simple but brilliant innovation - The Big John Toilet Seat. The facts are indisputable, we are getting bigger. The New York Times reported in 2004 that since World War II men and women are bigger in 240 different measurements.
Manufacturers have rushed to churn out an array of super-sized products, everything from huge couches and beds, to oversized towels and lawn furniture, but until Aitan Levy, whose background involved high-class design of kitchen and bathroom products, developed The Big John Toilet Seat nothing had been done to provide comfort to that vital area right between tip and toe the Tush.
