Customer satisfaction is the key to good business. And that's what White Outdoor is all about. When you purchase a White Outdoor product, you're getting the value and expertise you can only get from a White Outdoor Retailer. You'll benefit from superior service and the personal attention of someone who knows machines inside and out. With White Outdoor, you get more.
The American Dream
MTD Products Inc. was founded in 1932 in Cleveland as a tool and die supplier to the local manufacturing community. The founders, Theo Moll, Emil Jochum, and Erwin Gerhard, were skilled tradesman who left their homeland and traveled to the United States with little but character and vision. Through their hard work, dedication, integrity and an emphasis on customer service, the company rapidly grew, and these qualities remain our core values.
MTD quickly gained a reputation as a high quality tool and die supplier, and this reputation helped the company make the natural expansion into steel stampings. The company became involved with consumer products by supplying stampings to the toy industry, but this expanded quickly to include complete products such as tricycles. Wheelbarrows were added to the consumer product line in the early fifties, and this simple product line had profound effects. Satisfied customers encouraged MTD to expand the product offerings for the yard, and in 1958 the company produced its first lawnmower. Today, MTD is a global leader in outdoor power equipment with manufacturing in the U.S., Canada, and Europe.
MTD Products has earned a reputation around the world for excellence in quality and service and is the innovator in each respective.